Roofing Website Design in Kansas City

What a roofing company website has to do

A roofing website is a lead system for two different buyers: the homeowner with storm damage who needs an inspection this week, and the homeowner planning a replacement who compares roofers for weeks. The site has to serve both from the same homepage.

The storm buyer wants a phone number and a short inspection form, nothing else. The replacement buyer wants proof: finished roofs, materials, warranties and reviews. A Kansas City roofing website built for both has 8 kinds of page:

• Storm damage. Hail and wind damage explained, with an inspection request at the top.
• Insurance claims. The claim process walked through step by step, covered below.
• Residential roofing. Replacement and repair, one page per service the company sells.
• Commercial roofing. Flat-roof systems such as TPO, EPDM and metal, written for property managers and building owners.
• Materials and warranties. The shingle lines and manufacturer warranties the company actually offers.
• Project gallery. Before-and-after jobs tagged by city and material.
• Service areas. A page for each city the crews work in, on both sides of State Line.
• About and contact. Owner, crew, registration, insurance and a tap-to-call number on every page.

Storm-damage and insurance-claim pages

Storm-damage and insurance-claim pages are the pages a roofing site leans on after hail or high wind, when homeowners who have never filed a roof claim start searching. The claim page walks them through 5 steps and ends with an inspection request.

1. Photograph the damage from the ground, including gutters, siding and anything dented, without climbing onto the roof.
2. Read the policy for the deductible and the deadline for filing a claim.
3. Request a roof inspection so the damage is documented before the adjuster visits.
4. Open the claim with the insurer and schedule the adjuster’s visit.
5. Review the approved scope with the roofer before work is scheduled.

Every roofing site Kansas City Web Design Pros builds has a storm banner the owner switches on from WordPress the morning after a storm, pointing every page to the inspection form. The form asks for 3 things: name, phone and address. Anything more costs calls in the week that matters most.

Registration goes on the site too. Kansas requires roofing contractors to register with the Attorney General and to display the registration number on every business sign, card, correspondence and contract used to solicit roofing work (K.S.A. 50-6,135). The statute does not name websites, but we put the number in the footer of every Kansas roofer’s site anyway, because a homeowner vetting an unfamiliar roofer after a storm can check it in the Attorney General’s registration directory.

Project galleries that prove the work

A roofing project gallery is a set of before-and-after jobs, each tagged by city, material and job type, so a homeowner in Lenexa can see a finished roof in Lenexa instead of a stock photo of a roof somewhere else.

Each project carries the city, the material, such as architectural shingles, standing-seam metal or a TPO flat roof, the job type, such as full replacement, repair or insurance claim, and before and after photos. Photos are compressed on upload, so a gallery of 40 jobs still loads on a phone standing in a driveway.

Tagging by city is what makes the gallery useful twice. Each service-area page pulls the projects from its own city, the same local structure behind our web design in Overland Park, so a Johnson County homeowner lands on proof from their own streets. Ranking those pages in the map pack is SEO work, which runs as a separate monthly service.

Is a roofing website different from a general contractor website?

Yes. A general contractor site sells planned projects on a long timeline. A roofing site also has to absorb storm-week demand, explain insurance claims and show the registration and warranty details a homeowner checks before letting a crew onto the roof.

Put simply, a roofing site carries a storm-damage page, an insurance-claim page and a storm banner that a general contractor site does not need, and its first action is a 3-field inspection request rather than a detailed estimate form.

What a roofing website costs

A roofing website costs from $499, one-time, for 5 to 10 pages. A 20 to 25 page roofing site starts at $999, and a site of around 50 pages starts at $1,499. There is no monthly contract for the build.

Services, materials and the number of cities the crews cover set the page count. Three common company shapes:

• Residential roofer: home, storm damage, insurance claims, replacement, repair, gallery, materials, about and contact make 9 pages, in the $499 tier.
• Residential and commercial, 10 cities: the core pages, commercial systems and 10 service-area pages reach 20 to 25 pages, in the $999 tier.
• Multi-crew company, 30 or more cities: a page per city and per material reaches around 50 pages, in the $1,499 tier.

The storm banner, the inspection form and the gallery are part of the build at every tier, not add-ons. Every build is 100% custom, with no templates or page builders, and comes with free lifetime support.

How a roofing website redesign works

A roofing website redesign rebuilds the site around storm and replacement leads while keeping the pages that already bring calls. It takes 7 steps, and the best time to launch is before spring storm season, not in the middle of it.

1. Find the pages and forms that bring inspection requests today, from form emails and call logs.
2. Map every existing URL to a new page, keeping the addresses of pages that already produce leads.
3. Sort project photos by city, material and job type before the gallery is built.
4. Build the custom design with the storm banner, the 3-field form and tap-to-call on every page.
5. Add the registration number, proof of insurance and any manufacturer certifications the company holds.
6. Redirect every retired URL to its closest new page with a 301 redirect.
7. Test the storm banner and the inspection form on a phone before launch.

The steps are the same ones behind every website redesign in Kansas City that Kansas City Web Design Pros runs. What changes for a roofer is the order: the lead-producing pages are protected first, because losing them in April costs more than it would in December.